中国培育钻石市场发展现状及展望

张栋

doi:10.13394/j.cnki.jgszz.2023.0263

中国培育钻石市场发展现状及展望

doi: 10.13394/j.cnki.jgszz.2023.0263

张栋^,

海南科技职业大学, 海口 570126

详细信息

通讯作者:
张栋，男，1974年生，博士，教授级高级经济师、海南科技职业大学企业导师。主要研究方向：培育钻石产业。E-mail：7251098@qq.com

中图分类号: TQ164
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- 被引次数: 0
出版历程
- 收稿日期: 2023-12-02
- 修回日期: 2024-07-05
- 录用日期: 2024-07-19
- 刊出日期: 2025-06-30

Research on current situation and development trends of China’s lab-grown diamond market

ZHANG Dong^,

Hainan Vocational University of Science and Technology, Haikou 570126, China

摘要

摘要: 2023年，中国培育钻石零售市场快速发展，培育钻石及其相关饰品已经被更广泛的消费群体接受。为全面反映中国培育钻石市场的发展现状，立足当前中国培育钻石零售市场和培育钻石批发端的发展现状，结合美国培育钻石零售市场和中国天然钻石零售市场的相关研究成果，探讨中国培育钻石市场的发展路径及未来趋势。研究认为：中国培育钻石零售市场显示出巨大的潜力，新媒体和线上直播等宣传及销售渠道预计会显著推动其发展。尽管培育钻石市场增长显著，但也面临严峻挑战。为此，各利益相关方需要共同努力和协作，构建一个可持续的发展模式。培育钻石零售市场的迅速发展满足了细分消费市场的需求，但也需要相关各方高度重视，以实现产业良性发展。
- 天然钻石 /
- 培育钻石 /
- 零售市场 /
- 发展趋势
Abstract: Significance Since natural diamond entered China in the 1990s, China has rapidly developed into the world's second-largest natural diamond consumer. In 2009, China's imports of polished diamond jewelry exceeded Japan's, becoming the world's second-largest natural diamond retail market. Globally, China is the most important producer of lab-grown diamonds and the most promising lab-grown diamond consumer in the future. However, there are not many research results on the consumption of lab-grown diamond in China, which seriously restricts the development of China's lab-grown diamond retail market. In 2023, China's lab-grown diamond retail market developed rapidly, with lab-grown diamonds and jewelry being accepted by a wider range of consumer groups. Lab-grown diamond will became one of the most innovative products in China's jewelry market. To fully reflect the development status of China's lab-grown diamond market, this study is based on the current development status of China's lab-grown diamond retail market and rough diamond market, combined with relevant research results from the US lab-grown diamond retail market and China's natural diamond retail market, to explore the development path and future trends of China's lab-grown diamond. Progress The study finds that China's lab-grown diamond retail market now shows great development potential. Compared with the past market of hundreds of billions of natural diamonds, the future market size of lab-grown diamonds is very worthy of attention. At the same time, due to China's advantages in new media and online live broadcasting, it is expected that with the promotion of new media and the expansion of sales channels through online live broadcasting, the rapid development of China's lab-grown diamond retail market will be significantly promoted. Although the lab-grown diamond market has grown significantly, it also faces severe challenges. Conclusions and Prospects This paper suggests that the joint efforts and collaboration of all stakeholders are needed to build a sustainable development model for China's lab-grown diamond industry, so as to better promote its healthy development. Looking to the future, with the continuous deepening of theoretical research on the retail of China's lab-grown diamond market, and with the continuous improvement in the awareness level of Chinese lab-grown diamond consumers, in the context of the rapid development of the lab-grown diamond retail market to meet the needs of segmented consumer markets, China's lab-grown diamond industry will definitely have a very bright future. However, this also requires all stakeholders in China's lab-grown diamond industry to attach great importance to it, and work together to promote the healthy development of the industry. This study provides valuable insights for scholars, industry professionals and institutions interested in the development of China's lab-grown diamond retail market. In addition, this paper also provides practical guidance for the development of China's lab-grown diamond retail market.
- natural diamond /
- lab-grown diamond /
- retail market /
- development trend

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表 1 2023年中国培育钻石线上销售情况统计

Table 1. Statistics of online sales of lab-grown diamond in China in 2023

渠道	月销售额 S₁ / 万元	年销售额 S₂ / 亿元
淘宝系	4 000～5 000	4.8～6.0
抖音	1 500	1.8
小红书及其他平台	2 000～2 500	2.4～3.0
总额	7 500～9 000	9.0～10.8

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表 2 2023年中国培育钻石线下销售情况统计

Table 2. Statistics of offline sales of lab-grown diamond in China in 2023

项目	平均单店销售额 S_单 / 万元	估计总额 S_总 / 亿元
月销售额	100	1.03
年销售额	1 200	12.36

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表 3 2023年中国培育钻石代表性零售品牌

Table 3. Representative retail brands of lab-grown diamond in China in 2023

品牌名称	主要销售渠道	当前发展阶段	销售特点
Light Mark 小白光	线下 + 线上	发展稳定期	时尚产品为主
VRAI 芮爱	线下	发展稳定期	美国品牌背书
DOFESTORY 超钻	线下 + 线上	发展调整期	主打高性价比
CARAXY 凯丽希	线下 + 线上	发展调整期	婚钻为主
LUSANT 露璨	线上	发展调整期	时尚彩钻为主
VENTI 梵迪	线下	发展调整期	时尚产品为主
Z DIAMOND 卓缔梦	线下	发展调整期	时尚产品为主
Own Shine 慕璨	线下 + 线上	初始发展期	时尚产品为主
DEINO 黛诺	线下 + 线上	初始发展期	时尚产品为主

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表 4 印度培育钻石进出口情况^[9]

Table 4. Import and export of lab-grown diamond in India^[9]

项目	2023年 / 亿美元	较2022年增幅 / %	较2021年增幅 / %
培育钻石毛坯进口总额	11.1	−24.72	−0.40
培育钻石裸钻出口总额	13.7	−20.51	19.91
天然钻石毛坯进口总额	142.3	−23.17	−19.93
天然钻石裸钻出口总额	172.8	−25.05	−27.10

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